How To Start Your First Email Marketing Campaign
Email marketing is one of the best tools for building relationships, driving conversion and keeping your audience engaged out there in the market. It doesn’t matter, whether you are a small business or a big e-commerce entrepreneur, email marketing can help you reach your goals effectively. Here, in this article we will discuss the techniques to drive your sales and leads from your first email campaign.
1. What is the goal of your email marketing campaign?
Every marketing campaign has a goal, is it driving sales?
Or is it making a loyal fanbase?
Having a clear, well-defined goal in your mind will guide you build a strategy and help you track your progress.
Always make sure to dive into your campaign’s goals before looking at the technical aspect of your campaign.
Once you are clear with your goals, you can implement your strategies like if you aer driving sales, your focus should on conversion optimisation, running promotions,
If your focus is on building loyality, you might priortise social media engagement, content creation, and presonalised customer interaction.
2. How to build an email marketing list?
Your email list is the most important part of your campaign. But rather than focusing solely on quantity, prioritize on building a good quality list of subscribers.
You can offer free stuff like a free eBook, free infographics or an exclusive piece of content in exchange for their email addresses.
Personally, I recommend using a pop-up form but be careful with that as they can disrupt user experience.
You can also buy an email list but Google discourages buying it due to privacy violation and ethical concerns.
Also purchased email list tend to have low engagement rates because the receivers are unfamiliar with your business, decreasing the chances of them to open your emails or engage with your content.
Google rather advise businesses to build email list organically through opt-in methods such as forms.
But if you are still interested in an email list, because you don’t have the time to make one, you can buy one from:
3. Which Email Marketing Platform should I choose?
They are many popular apps in the market, each with its own different features and pricing plans. Some of the popular tools include:
Try to each of these and choose the one fit for your own personal goals and budget, each platform has its own benefits and features such as automation, design template and many more. Try to choose what best fits your business needs
4. How to write your first email?
Your email should be personalized it should have the subscriber’s name and let them know what they should expect after subscribing to your email list.
Encourage them to take the next step, be it buying a product or following you on social media.
You first email sets the first impression of your brands and it sets the tone for your future communication.
A well-made first email helps you make connection with your audience.
5. The benefits of Segmentation and Personalization
Segmentation helps you send custom content to different groups within your email list. This can boost engagement if done correctly, it also can create an illusion to your subscriber that you are speaking directly to them.
Segmentation can be done on many things:
- Age
- Gender
- Location
- Behavior
- Interests
- Purchasing History
The personalized your email will be the higher the engagement rate you will have
6. How to automate your email?
Automating your emails allows you to send the targeted emails at the right time without manual intervention.
Many of the popular platforms offer automation based on specific triggers such as re-engagement email when the person hasn’t opened your email in a while.
Automation saves a lot of time and helps you become more productive in life.
7. How to Analyse Your Campaign?
Once your email campaign is running it’s time to analyze your performance to see what’s working and what’s not. Try to find what need improvement and what is working.
There are many insightful metrics to look for such as:
- Open rates
- Click-through rates
- Conversion rates
- Unsubscribe rates
Just remember to provide value and sending personalized emails and with time and practice, you will be able to build stronger relationships with your audience.
To Wrap It Up
Remember, email marketing is not just about sending messages it’s about creating value, building trust, and fostering long-term engagement. Keep analyzing and refining your strategies, and you’ll be well on your way to a successful email marketing journey.
